Brooks Internet Marketing | Orange County SEO Experts
32221 Alipaz Street
San Juan Capistrano, CA 92675
Off Page SEO, in its most basic form, entails having authoritative, powerful, and relevant websites other than your own link to your company's website. This causes search engines to believe you are more relevant and authority, hence increasing your rankings for various search phrases. Off-Page SEO is sometimes referred to as link building.
Once a link from another website is connected to your website, it becomes a Backlink. The link's Domain Authority and Page Authority (Moz's metric) should be as high as possible. The link's Domain Rating and Universal Rating (Ahref's metric) should be as high as possible.