Brooks Internet Marketing | SEO Experts Dallas
5445 Caruth Haven Lane, Apt 2127
Dallas, TX 75225
What is E-A-T And How Do You Optimize It?
What is E-A-T? It stands for "Expertise, Authoritativeness and Trustworthiness." As you can tell by the name, it's all about building trust with your potential customers. You want to be perceived as an expert in your field so that they will feel confident handing over their hard earned money to you.
The first step of increasing conversion rates is ensuring that people believe what you are saying on your website. If they don't think you know what you're talking about, then there's no chance that they'll buy from your business!