Modern consumers have multiple options and platforms that they might use to connect with brands. Each of the customers tends to prefer a certain channel that is the most feasible for them. Understanding the important channels to engage with your target audience is among the most important steps for effective communication. Multichannel communication platforms allow you to reach the right audience at the right time by using the communication channel they prefer. Your customer retention will depend on your ability to prove to your customers that you truly value them.
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