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How to Define Your Customer Data Strategy & Why It’s an Essential First Step - AllTech Magazine
In working on my latest client’s portfolio review and strategizing the pain points moving to growth areas; I repeatedly ran into the question of “…what’s our customer data strategy”? Ran it up the chain, asked around, attended sessions internally and I ended up with the verbal shrug challenge of nobody really owning it. More importantly, the leaders who I asked would not own it and on top of that had other priorities. Crucially, I could see the need for an enterprise-wide strategy (if possible). If not, then at least a better direction on how to scale and integrate so many parts feeding a shapeless hole of what or who our customer is. So, I dug in and went at finding out what could fit an uncertain strategy.
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