Growing any company is difficult, but growing a software as a service (SaaS) company is particularly difficult. The majority of SaaS businesses struggle to achieve predictable revenue growth, and even public SaaS businesses struggle to break even.
To be a successful SaaS firm, you cannot simply switch your software delivery methodology to the web and expect everything to work. When it comes to marketing, sales, and customer success, you must make informed, data-driven decisions and for that, there are some key SaaS marketing metrics that you need to keep in mind.
Read this blog to learn more.