Gone are the days of direct selling and billboards. It’s more about how you build relationships and help your customers throughout their ways of evaluating and making decisions.
Consultative selling and trying to fit-in solutions into a set of their problems is what that works today. Sometimes you may even have to create a problem for them to see and seek a solution that you may have on offer.
SaaS certainly has a long buying and selling journey, and mostly by the end of it, you may not even get something in hand. But, as we said before, it’s more about building that relationship and have them spread word of mouth for you, if not just buy.
Let’s dive a little into what are those evergreen strategies that anyone can use. We are sure these strategies are not going anywhere at least for a decade more, approaches undoubtedly can.