In order to gain insights from the unstructured data present in the form of reviews, comments, blogs, tweets, Instagram, and many other forms, businesses are heavily utilising Social Media Analytics. Consumer confidence, robust economic growth, rising disposable income, and other dynamic fluctuations in economic variables are pushing businesses to adopt competitive intelligence assessment in order to establish a solid foothold in the market. Social media websites, which are easily accessible, have a lot of user-generated content available. For instance, because the information is readily accessible online and can be accessed from a distance, tourists often base their restaurant selection on Yelp reviews and ratings.
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