1. Do the Math-- Strategy your direct mail marketing project. Start by figuring out just how much income and system sales the project should create to break even. Remember, it's response that matters percentage response rate comes second. Simply put, your project may actually be a huge moneymaker, even if it has a low portion reaction rate.
As a List Broker Bethesda List Center can get almost any list.
2. Always Secret Code, Record, and Evaluate Outcomes-- If ordering numerous lists-- Appoint a crucial code to each list, record and analyze the actions for each code. You'll see which files are working much better than others. Do this on every mailing.
When email marketing, use coded links to an unique order page on your website. Many mailers do the key coding but neglect to record and/or examine, so they never discover what works and what does not.
3. Test Everything Else, Too-- Copy, package design, offer, prices, and timing are crucial elements that can also affect a direct mail campaign. Keycode, record and analyze outcomes of each modification in your mailings.
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