1. Do the Math-- Plan your direct mail marketing project. Start by figuring out just how much income and unit sales the project need to produce to break even. Keep in mind, it's response that matters percentage action rate comes second. Simply put, your project may actually be a huge moneymaker, even if it has a low portion reaction rate.
As a List Broker Bethesda List Center can get almost any list.
2. Always Secret Code, Record, and Analyze Outcomes-- If buying multiple lists-- Designate a crucial code to each list, record and examine the reactions for each code. You'll see which files are working much better than others. Do this on every mailing.
When e-mail marketing, use coded links to an unique order page on your site. Numerous mailers do the crucial coding but neglect to record and/or analyze, so they never find out what works and what does not.
3. Test Everything Else, Too-- Copy, bundle design, offer, pricing, and timing are key elements that can likewise impact a direct mail campaign. Keycode, record and examine results of each change in your mailings.
More ideas for lists from Bethesda List Center, or info@bethesda-list.com
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