1. Do the Math-- Strategy your direct mail marketing campaign. Start by figuring out how much income and unit sales the job should create to recover cost. Remember, it's response that matters percentage response rate comes second. In other words, your project may really be a huge moneymaker, even if it has a low percentage reaction rate.
As a List Broker Bethesda List Center can get almost any list.
2. Always Key Code, Record, and Examine Results-- If purchasing multiple lists-- Designate an essential code to each list, record and analyze the reactions for each code. You'll see which files are working better than others. Do this on every mailing.
When email marketing, use coded links to a special order page on your site. Numerous mailers do the key coding but disregard to record and/or analyze, so they never ever learn what works and what does not.
3. Test Whatever Else, Too-- Copy, plan design, deal, pricing, and timing are crucial elements that can also impact a direct mail project. Keycode, record and evaluate outcomes of each change in your mailings.
More email acquisition data from Bethesda List Center, https://www.bethesda-list.com