1. Do the Math-- Strategy your direct mail marketing project. Start by determining how much earnings and system sales the job must generate to break even. Keep in mind, it's response that matters portion response rate comes second. In other words, your project may really be a big moneymaker, even if it has a low percentage action rate.
As a List Broker Bethesda List Center can get almost any list.
2. Always Secret Code, Record, and Analyze Results-- If buying numerous lists-- Designate an essential code to each list, record and examine the actions for each code. You'll see which files are working better than others. Do this on every mailing.
When e-mail marketing, use coded links to a special order page on your site. Lots of mailers do the key coding but disregard to record and/or examine, so they never ever learn what works and what doesn't.
3. Test Whatever Else, Too-- Copy, bundle style, deal, rates, and timing are key elements that can likewise affect a direct mail project. Keycode, record and evaluate results of each change in your mailings.
More ideas for lists from Bethesda List Center, https://www.bethesda-list.com
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