Global metaverse in entertainment market is anticipated to register growth with a lucrative CAGR in the forecast period, 2023-2027. Metaverse refers to a simulated digital environment that utilizes virtual reality (VR), augmented reality (AR), and blockchain, along with the trending concepts from the social media to create spaces for immersive user interaction, mimicking the real world. The market growth can be attributed to the rapid digital transformation going across several industries. Moreover, with the extensive adoption and acceptance of virtual events the media and entertainment industry went under colossal transmutations. This eventually is adding to the increased adoption of metaverse.
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