1. Do the Mathematics-- Plan your direct mail marketing project. Start by determining just how much income and unit sales the task should generate to break even. Remember, it's response that matters portion reaction rate comes second. Simply put, your campaign might actually be a huge moneymaker, even if it has a low portion action rate.
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2. Always Key Code, Record, and Evaluate Results-- If buying multiple lists-- Assign an essential code to each list, record and evaluate the responses for each code. You'll see which files are working better than others. Do this on every mailing.
When e-mail marketing, utilize coded links to an unique order page on your site. Many mailers do the key coding but overlook to record and/or examine, so they never discover what works and what doesn't.
3. Test Whatever Else, Too-- Copy, bundle design, deal, prices, and timing are key elements that can likewise affect a direct mail campaign. Keycode, record and evaluate results of each modification in your mailings.
More ideas from Bethesda List Center, https://www.bethesda-list.com