3 Tips to Finding and Utilizing Mailing Lists Effectively

1. Do the Math-- Strategy your direct mail marketing project. Start by figuring out just how much income and system sales the task need to create to recover cost. Remember, it's response that matters percentage response rate comes second. Simply put, your project may really be a huge moneymaker, even if it has a low portion action rate.

As a List Broker Bethesda List Center can get almost any list.

2. Always Key Code, Record, and Examine Results-- If ordering multiple lists-- Designate a crucial code to each list, record and evaluate the responses for each code. You'll see which files are working much better than others. Do this on every mailing.

When e-mail marketing, use coded links to a special order page on your site. Many mailers do the crucial coding but neglect to record and/or analyze, so they never learn what works and what does not.

3. Test Everything Else, Too-- Copy, package style, offer, prices, and timing are key elements that can also affect a direct mail campaign. Keycode, record and examine results of each modification in your mailings.

More information from Bethesda List Center, or info@bethesda-list.com
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