Powder segment dominated the laundry detergent market in 2021 with 33% market share. Since, a significant portion of the population in countries like China, India, Brazil, and others live in rural regions, they choose powder-based items over all other things. When opposed to powder, using detergent offers the customer convenience and luxury. In emerging markets, powder detergent is slowly gaining ground as people look for affordable options. The Liquid Segment is estimated to grow at a CAGR of 4.8 percent over the forecast period. Customers can use liquid and powder detergents with comfort and convenience. Compared to powder detergents, liquid detergents have higher profit margins and cheaper manufacturing expenses. These elements are expected to fuel sector demand during the forecast period.
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