1. Do the Mathematics-- Strategy your direct mail marketing project. Start by figuring out just how much income and unit sales the project need to create to break even. Keep in mind, it's response that matters percentage reaction rate comes second. Simply put, your campaign may actually be a big moneymaker, even if it has a low percentage action rate.
As a List Broker Bethesda List Center can get almost any list.
2. Always Secret Code, Record, and Analyze Results-- If buying numerous lists-- Designate a crucial code to each list, record and analyze the reactions for each code. You'll see which files are working much better than others. Do this on every mailing.
When e-mail marketing, use coded links to an unique order page on your website. Many mailers do the essential coding but overlook to record and/or examine, so they never learn what works and what does not.
3. Test Whatever Else, Too-- Copy, plan style, deal, prices, and timing are key elements that can likewise affect a direct mail campaign. Keycode, record and analyze results of each change in your mailings.
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