SEO is also known as Search Engine Optimization. It is the process of optimising a website to rank higher in search engine results pages (SERPs).
It's about making your website more visible to potential customers. So, they will find it easily when they search on search engines like Google.
This involves various techniques, such as keyword research and on-page optimisation. Then link building and technical optimisation.
Additionally, find out how partnering with an SEO company in Dubai can elevate your business.