Zurich Insurance Group Ltd. is a Swiss insurance company, commonly known as Zurich, headquartered in Zürich, Switzerland. The company is Switzerland's largest insurer. As of 2013, the group was the world's 75th largest public company according to Forbes' Global 2000s list, and in 2011 it ranked 94th in Interbrand's top100 brands.Zurich is a global insurance company which is organized into three core business segments: General Insurance, Global Life and Farmers. Zurich employs around 60,000 people serving customers in more than 170 countries and territories around the globe. The company is listed on the SIX Swiss Exchange. As of 2012 its capital position was strong, with shareholders' equity of $34.494 billion.HistoryThe company was founded in 1872 as a marine reinsurance under the name "Versicherungs-Verein" (Insurance Association), a subsidiary of the Schweiz Marine Company. In 2000, after a number of acquisitions, it was unified to form one holding company – Zurich Financial Services.In April 2012, Zurich Financial Services Ltd changed its name to Zurich Insurance Group Ltd. In a statement the Group explained the rationale behind the name change. "In recognition of this strategic focus, the reference to financial services in the company name has been replaced by indicating the insurance activity of the Group instead and to specify the purpose accordingly."Core business segmentsGeneral InsuranceZurich's General Insurance business serves individuals, small and medium-sized businesses and major multinational corporations with motor, home, and commercial products and services.