The growth of the market is attributed to the increasing demand for premium alcoholic beverages among millennials, rising consumer preference for premium/super-premium products, and growing disposable income.
The market is segmented by type, application, and region. By type, the market is segmented into beer, wine, spirits, and others. The beer segment is expected to dominate the market during the forecast period, followed by wine and spirits. The growth of the beer segment can be attributed to the increasing popularity of craft beers and the growing demand for low-alcohol beers. The wine segment is expected to grow at a significant pace during the forecast period, owing to the increasing popularity of wine among millennials and the growing demand for imported wines. The spirits segment is expected to grow at a moderate pace during the forecast period, owing to the increasing demand for premium and super-premium spirits.
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